The secret to CRM & Marketing data management?
If you’re a reader of marketing data consultancy Marketing Improvement‘s informative email newsletter, you may remember an article entitled “Decouple The Data – the secret to CRM & Marketing?”. In...
View Article6 crucial marketing automation system requirements
Go-live of our new marketing automation system, Aprimo Enterprise, is rapidly approaching. Ive just returned from a weeks user acceptance testing in Bedford, Massachusetts and general training is...
View ArticleTesting, testing, testing
Implementation of the new Aprimo marketing automation solution (see 6 crucial marketing automation system requirements) has not been proceeding smoothly unfortunately, with a number of functionality...
View ArticleThe third rail sales order processing databases
Ive written a lot about integrating sales and marketing databases (posts too numerous to provide links search on integration in the sidebar), but so far I havent mentioned the third source in the...
View ArticleTop 10 tips for sourcing marketing technology
Just about this time last year, I outlined a fairly personal set of 6 crucial marketing automation system requirements that it was particularly important to us were incorporated into the system we were...
View ArticleEleven Steps to kick off your CRM system project
Weve run many marketing automation projects over the years, both large and small. Heres a simplified version of the methodology we use, and some hints around getting your project up and running! 1....
View ArticleWhat IT needs to do for Marketing
It’s well known that Sales and Marketing are the cats and dogs of many companies (or dogs and cats, I’m not trying to start a debate about which is which in this post!), constantly fighting with each...
View ArticleHow to take advantage of a recovery
So, 2010 is well underway, and hopefully the difficulties of 2008/9 are slipping behind us. As business begins to pick up again, and budgets and activity levels are restored, everyone looks forward to...
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